
Why are the auto company CEOs getting so much grief from the press, pundits and Congress, while the Wall Street and banking CEOs are getting so little? Because the critics are gutless and self-serving. Financial organizations give out far more PAC money than the auto companies, and, being primarily New York-based, have a much cozier relationship to the media, who tend to be star-struck by the power and fabulousness of the masters-of-the-universe-types at Goldman and Citi.
But who really deserves the scorn? Running a car company is one of the most complex tasks in business. You must market and sell a very expensive consumer product to a very fickle consumer. You have to design those products for where the market will be in five years. You have highly sophisticated competitors from at least six foreign countries. You have to deal with massive numbers of employees and several very powerful unions. The products you make require the very latest in sophisticated engineering and production techniques, combined with outstanding design. The fluctuations in two very volatile commodities (oil and credit) can make or break you. Oh, and just to keep it interesting, by law, you must sell your products through 10,000 independent businesses, each run by a hoople who is sure he knows more about the car business than you do.
To be a successful banker you have to lend money at a higher interest rate than your cost of capital, look good in a suit, and be able to show the yokels a good time when they visit New York. To be fair, you must do all three of these things well. Two out of three is not good enough, as we are learning in an oh-so-painful fashion now.
Two of the three men running the Detroit auto companies have been there short times and came from other industries, and all three are struggling to overcome the big mistakes that were made over decades by their predecessors.
And yet turn on CNBC or any other news program and you will surely see some pretty face explaining in 90 seconds what Detroit needs to do to fix itself. Like they know. And of course the politicians are all shocked to discover that the auto execs make millions and don’t fly coach.
What stunning, self-righteous, hypocrisy. I never dreamed I’d be writing a post defending auto CEOs, but if they are the Three Stooges, then Lehman, AIG, Goldman and Fannie Mae were led by the Four Horsemen of the Apocalypse.